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Brand Academy: Why study with us
Our main emphasis is on brands. The Brand Management course focuses on the role of brands within brand management and marketing, whereas the Brand Design course places emphasis on various aspect of design that makes brands come to life and become tangible. Our approach to teaching brand design and brand management is innovative and our two study programmes are specifically tailored to meet the requirements that companies and agencies place on future brand experts. Our lecturers are brand experts, who share with their students not only their professional expertise, but also the indispensable methodical competence. Owing to their extensive experience in companies and agencies, they are able to optimally balance theoretical and practical aspects in their teaching.
As a state-recognised privately owned university, we at the Brand Academy effectively encourage you in developing deeper and integrated understanding of brand building and brand management. You will benefit from our strong international focus and our dedication to equipping you with professional and cross-media competences. You will learn to achieve your goals though creative and cooperative teamwork, while participating in interesting interdisciplinary projects. Owing to small seminar groups and classes, you will get the optimal access to our academic staff. The Brand Academy supports the development of personal and social competences, such as goal orientation and persuasive communication skills, as well as the ability to creatively participate in interdisciplinary and intercultural teamwork.